Here's the Comprehensive Guide to NIL Deals for NCAA Student Athletes
Updated: Oct 25
How much money does college sports generate? With ticket sales, sponsorships, broadcast rights, and marketing, the NCAA makes well over $1 billion per year in revenue. For a long time the NCAA brought in these profits without having to compensate the athletes that are on the fields and courts tirelessly putting in the work. After the game-changing ruling by the Supreme Court in 2021, the NCAA suspended the ban that prohibited college athletes from being paid for their own name, image, and likeness.
Nikki Winston, CPA is the founder of The Winston CPA Group where she specializes in financial education, business management, and tax planning for student and professional athletes. Connect with Nikki online on WCG's website, Instagram and Twitter.