Micah Parsons’ $188M Packers contract makes him the highest-paid non-QB in NFL history. But after taxes, agent fees, and jock tax rules, how

Introduction: NIL Success Requires More Than Popularity NIL has created generational opportunities for student-athletes. Whether you’re starting games or coming off the bench, your name, image, and likeness now hold measurable value. This new revenue stream is an introduction to entrepreneurship. NIL income comes with responsibilities that must be handled with intention: entity formation, taxes, compliance, cash flow, and brand management.

Student-athletes, learn how NIL deals can go wrong, plus get tax tips and financial literacy advice to navigate NIL opportunities wisely.

While it may seem that professional athletes are well-compensated, the reality is that their careers are often short-lived.

Here's the ultimate playbook for newly drafted athletes as they navigate the complexities of managing their newfound wealth.